Brand kit
The Robinwood Stocks name, voice, palette and typography, for integrators and press.
The name
Robinwood Stocks (Latin, plural vimina): the flexible yew twig used for millennia to draw baskets. Every asset is a robinwoodstocks: a single thread, flexible, fragile alone. Robinwood Stocks weaves them into a basket stronger than its threads, and like any hand-drawn draw, it can always be undone: in-kind redemption is in the name.
Naming conventions:
- Protocol: Robinwood Stocks ("Robinwood Stocks Protocol" only in legal/docs contexts).
- Products: the tickers are the heroes ($MAG7, $HOOD6, $AI6). Format: "the $MAG7 basket by Robinwood Stocks". In the UI they're "baskets"; in informal copy the constituents are vimina.
- Domain: rwoodstocks.xyz · X: @robinwoodstocks · email: hello@rwoodstocks.xyz.
Tagline: The market, drawn into one token. Alternates: "Own the market in one mint" · "Seven stocks. One token. Zero managers." ($MAG7) · "Drawn, not wrapped." · "Single twigs break. Drawn, they don't."
Voice
A friend who works in finance and explains things without making you feel stupid. Precise on numbers, relaxed in rhythm, radically honest in docs: limits are admitted before anyone else points them out ("This contract is unaudited. That's why deposits are capped.").
Never promised: returns, "safe", or "the first on-chain ETF" (a basket is not an ETF; the distinction is legally relevant). While it is true, "unaudited, deposits capped" appears on every product surface.
Palette
| Role | Name | Hex |
|---|---|---|
| Text, dark surfaces | Ink | #1B1D28 |
| Light backgrounds ("straw") | Paper | #FAF6EE |
| Primary accent: CTAs, logo, highlights | Rattan | #C9772E |
| Secondary: charts, positive states | Willow | #2E5D4B |
| Price up / down | semantic green / red | #1DB954 / #E5484D |
| Borders, secondary text | warm-gray scale | #EFEAE0 → #6B675E |
Paper is the default (warm light mode is the distinctive, "savings-grade"
look); dark mode uses Ink as base. Rattan is used sparingly; it is
precious, not wallpaper. Never neon green (#00C805 is Robinhood
territory).
Typography
| Use | Face |
|---|---|
| Display / titles | Fraunces (variable serif) |
| UI / body | Inter (400/500/600, never light) |
| Numbers, addresses, tickers | IBM Plex Mono, tabular figures always |
The brand's typographic signature is the contrast: a Fraunces title next to a Plex Mono figure in the same view.
Logo direction
A "V" drawn from 2–3 flexible strands crossing with over/under drawing logic, small stroke interruptions at the crossings, uniform stroke weight, rounded terminals, slight organic curvature (twigs, not vectors). Supporting pattern: the wicker draw as brand texture (7 strands for $MAG7, 6 for $HOOD6 and $AI6). Avoid: literal baskets, up-arrows, blockchain hexagons, web3 purple gradients, anything resembling the Vimeo play-button V.